First Steps to Starting a Business

January 4, 2024

Your business starts with an idea. This idea could sprout from your passions, unique skills, or even an unfulfilled gap you’ve noticed in the market.

The key is to align this idea with what excites you and what you’re good at, ensuring it’s not just viable but also enjoyable for you to pursue.

Remember, a business that resonates with your personal strengths and interests has a higher chance of flourishing. Once you’ve landed on a potential idea, it’s crucial to validate it. This step involves thorough market research to gauge demand. It’s also the first step in your business creation!

Look into your target audience’s needs and preferences, assess the competition, and understand market trends. This research will not only confirm if there’s a market for your idea but also provide valuable insights to refine and adapt your concept for real-world success.

Business Plan Development

Developing a comprehensive business plan is the blueprint for your business’s future. This plan should detail your business goals, define your target audience, analyze your competition, and lay out robust marketing strategies.

It should also include an operational plan and financial projections, painting a clear picture of your business’s path forward. At Percipio Business Advisors, we can guide you through this process.

We’ll make sure that your plan is not only thorough but also tailored to the unique needs and goals of your business. Remember, a well-structured business plan is more than a document; it’s a roadmap to your success.

Choose a Business Structure

Selecting the right legal structure for your business is a pivotal decision. Each type – be it a sole proprietorship, partnership, LLC, or corporation – carries its own set of implications for liability, registration requirements, and tax obligations.

  • Sole Proprietorship: Ideal for solo entrepreneurs, this structure is simple to set up and offers full control. However, it doesn’t provide a legal separation between personal and business liabilities.
  • Partnership: This works well if you’re starting with one or more partners. Like sole proprietorships, partnerships offer simplicity but also involve shared liability.
  • LLC (Limited Liability Company): LLCs blend the flexibility of a partnership with the limited liability of a corporation. This structure protects your personal assets from business debts and liabilities.
  • Corporation: Corporations, though complex in terms of setup and compliance, offer the strongest protection against personal liability. They’re ideal for businesses that plan to raise capital through stock sales.

We’re here to assist you in evaluating which structure aligns best with your business goals and needs. We’ll help you make an informed decision that sets the foundation for your business’s future.

Register Your Business

Once your business structure is decided, the next step is to officially register your business. This process includes a few critical steps:

  • Choosing and Registering a Business Name: Your business name is your identity. Make sure it’s unique and reflects the nature of your business. After deciding on a name, you’ll need to register it to ensure it’s legally yours.
  • Obtaining a Federal Employer Identification Number (EIN): EINs are like Social Security Numbers for businesses. It’s essential for tax purposes and opening business bank accounts, as well as hiring employees.
  • Registering with State and Local Authorities: Depending on your location and business type, you may need to register with state and local authorities. This could involve additional permits or licenses.

Remember, these steps are crucial in legitimizing your business and setting up its legal and financial foundation.

Obtain Licenses and Permits

Before you dive into the market, it’s essential to ensure you have all the necessary licenses and permits. The specific requirements vary based on your business type, location, and industry regulations. For instance, a restaurant will need health permits, while a construction company might require building permits.

Set Up Financial Systems

A robust financial system is the backbone of any successful business. Here are the key steps:

  • Open a Business Bank Account: This is crucial for keeping your personal and business finances separate. It simplifies accounting and tax processes and enhances credibility with customers and vendors.
  • Implement a Bookkeeping and Accounting System: Whether you choose to manage your books manually or use software, accurate bookkeeping is vital. It tracks your revenue and expenses and provides a clear financial picture of your business.
  • Set Up Payment Processing: If you plan to accept credit cards, setting up a reliable payment processing system is essential. It not only offers convenience to your customers but also streamlines your sales operations.

Secure Funding

Evaluating your startup costs is an initial step to determine if you need external funding. Sources can vary from personal savings and bank loans to investors and crowdfunding.

We can assist in analyzing your financial needs, advising on the most suitable funding options, and preparing you to approach potential lenders or investors effectively.

Choose a Business Location

The location of your business can significantly impact its success. Depending on your business type, you might opt for a physical storefront, an office, or operate online from home. Each option has its advantages and considerations, such as cost, accessibility for customers, and the nature of your product or service.

Plan and Set Up Infrastructure

Setting up your business infrastructure involves:

  • Purchasing Necessary Equipment: This could range from computers and office furniture to industry-specific machinery.
  • Setting Up an Office: Creating a workspace that is efficient and conducive to your business operations.
  • Creating a Website: In today’s digital age, a website is often a customer’s first point of contact with your business. It’s an essential tool for marketing and sales.

At Percipio Business Advisors, we’re here to guide you through these critical steps, offering our expertise to ensure your business is well-equipped and positioned for success.

Develop and Implement a Marketing and Sales Strategy

Creating a robust marketing and sales strategy is crucial for attracting and retaining customers. Here’s how you can start:

  • Building a Brand Identity: Your brand identity, including your logo, business cards, and promotional materials, is the face of your business. It should reflect your values, appeal to your target audience, and differentiate you from competitors.
  • Implementing Marketing Strategies: Utilize a mix of online advertising, social media marketing, and offline campaigns to reach your audience. Whether it’s through Google ads, Facebook, or local events, the key is to be where your customers are.

Launch Your Business

Launching your business is a significant milestone. Consider organizing an official launch event or a promotional campaign to create buzz. This not only generates initial interest but can also provide valuable feedback and first-hand customer insights. It’s a great way to start building relationships with your customer base.

Regularly Review and Adjust

As your business grows, continuous improvement is key:

  • Performance Review: Regularly assess your business’s performance. Look at sales data, marketing effectiveness, and operational efficiency.
  • Customer Feedback: Actively seek feedback from your customers. Their insights can be invaluable in improving your products, services, and overall customer experience.

Stay Compliant

Staying compliant with legal and regulatory requirements is non-negotiable. That means keeping your licenses and permits updated and staying on top of tax obligations and other regulatory requirements. Doing so will help you avoid penalties and maintain your business’s integrity.

Choose Percipio for Your Business Needs

Starting a small business involves many moving parts, and it can be challenging to keep track of everything. That’s where Percipio Business Advisors come in. Contact us today for expert guidance and support to ensure your business journey starts on the right foot and continues to thrive.

Questions? Contact one of our experts today!


Connect with us today

Nick Burianek, CPA

Nick Burianek, CPA

Vice President
531-352-4003 (Direct)
531-352-4001 (Office)

Ben Green

Ben Green

Consulting Manager
531-352-4006 (Direct)
531-352-4001 (Office)

Ready to get results?

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